Chief Storyteller

Executive Mandate Specification

About

I am a multi-exited founder and former FTSE 100 Executive that now runs a management consultancy office. I have my own portfolio of start-ups and hold strategic marketing responsibility for a portfolio of clients.

All of these businesses have one thing in common. They need compelling narrative.

As a past-faced business with various interests, I’m not short on ideas, but need support translating ideas into content. The stories you craft will primarily focus on two distinct and different audiences: (a) consumers buying and selling residential property, (b) management consultancy to support SME’s, founders and scale-ups

The Person / Key skills and attributes

• A great communicator – no compromise here!
• You’ll have a great attention to detail
• Someone who can work in both a structured and unstructured way
• Clear, concise, and articulate
• Able to make complex simple
• Depth and breadth of marketing
• Someone who measures and understands the impact of their work
• A hunger to understand / Intrigue
• Resourceful

What you’ll be doing

• Translating ideas, notes, thoughts into structured content that engages audiences.
• Telling and sharing compelling stories that capture interest and demand attention.
• Crafting, measuring and optimising value propositions / attention grabbing headlines.
• Producing content that invokes the desired action (e.g. buy, sell, emotion).
• Supporting with the creation of Powerpoint presentations that sell a service.
• Copywriting high value content offers.
• Writing high converting content for templated landing pages.
• Split testing to understand the impact of your work and continually learning.
• Evidence-based, authoritative report writing.
• Maximise the reach of your work by distrusting content through social channels.
• Work with creatives to support written content with pictures and illustrations.

Please provide examples of:

• Content that sells a service
• A headline that gets clicks
• Content that is shared, reposted
• Content that leaves the reader wanting more
• Your best piece, and why
• You worst piece, and why

Job Types: Part-time, Temporary contract, Fixed term contract, Temp to perm, Freelance
Contract length: 1 day
Part-time hours: 10 per week

Salary: £10.00-£30.00 per hour

Benefits:

• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor's (required)

Experience:

• Digital marketing (preferred)
• Marketing (preferred)

Work Location: Remote

Application deadline: 07/04/2023

Statutory Executive Benefits & Governance

• Executive Health, Vision & Dental Coverage with Global Provider Options
• Corporate Pension Auto-Enrolment / 401(k) Retirement Plan with Fiduciary Matching
• Annual Discretionary Performance Incentive & Long-Term Equity Participation
• Executive Leave Allotment, Statutory Holidays & Dedicated Health Care Reserves
• US Department of Labor & E-Verify Work Authorization Sponsorship