Digital Marketing Manager

Executive Mandate Specification

• Informa Tech, a division of the FTSE100 Informa Group, is a renowned global leader in delivering B2B Information Services to the Information & Communication Technology (ICT) industry worldwide.

We are seeking a dedicated and seasoned digital marketing expert to join our Service Provider (SP) team, which provides valuable insights and guidance to the telecommunications industry. The ideal candidate will possess extensive expertise in SEO management, CMS, and content management.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with the objectives of all SP pillar websites.
• Analyze data and user behavior patterns to optimize and improve user engagement, conversion rates, and overall usage.
• Create customer journeys based on user behavior to attract our target audience and drive conversions effectively.
• Provide regular reports on the overall marketing effectiveness and return on investment (ROI) for all websites, identifying areas for optimization and adjustment.
• Deliver and optimize content to SP communities, ensuring it aligns with their needs and preferences.
• Analyze web traffic, social media analytics, and other relevant metrics to identify opportunities for enhancing audience messaging across digital channels.

Knowledge and Skills

• Expert knowledge of SEO/PPC and SEO tools
• Social Media
• Digital Marketing
• Content Marketing
• Understand the marketing conversion funnel
• Experience with working with 3rd party agencies

Qualifications

• Experience with working with 3rd party agencies
• Expert in building growth marketing strategy for all digital channels (websites, social, SEM) focused on audience growth
• Experience in digital transformation projects
• Experience in building new websites and working with third-party agencies
• Expert in maintaining existing websites, understanding performance and growth

Job Type: Permanent

Salary: £34,535.00-£38,192.00 per year

Benefits:

• Company events
• Company pension
• Flexitime
• Gym membership

Schedule:

• Flexitime
• Monday to Friday

Supplemental pay types:

• Bonus scheme

Ability to commute/relocate:

• London: reliably commute or plan to relocate before starting work (preferred)

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing (preferred)
• Marketing (preferred)

Work Location: Hybrid remote in London

Statutory Executive Benefits & Governance

• Executive Health, Vision & Dental Coverage with Global Provider Options
• Corporate Pension Auto-Enrolment / 401(k) Retirement Plan with Fiduciary Matching
• Annual Discretionary Performance Incentive & Long-Term Equity Participation
• Executive Leave Allotment, Statutory Holidays & Dedicated Health Care Reserves
• US Department of Labor & E-Verify Work Authorization Sponsorship